20 Square Feet™ is the metaphor at the essence of it all. It expresses that a great culture can’t be handed down from above; each of us is responsible for protecting and growing it, which we do by owning the space around us — our “20 square feet”. How we behave is what determines our success.
By working together, with each of us focusing on creating the best possible experiences, the entire company is better and stronger. This lets us deliver great experiences and exceptional outcomes, both for our employees and for our clients.